Nike au Centre Pompidou

During the 2024 Paris Olympics, Nike hosted their two-week “Art of Victory” exhibition and takeover at the Centre Pompidou, celebrating sport, culture, and innovation at the site that inspired the radical design of the Air Max 1 nearly 40 years prior. As part of the campaign, they also transformed the museum’s iconic façade into a digital canvas to showcase legendary stories of sport.

We worked closely with Nike to design the visual system that fueled the entire experience — shown on the Pompidou’s façade: the largest screen in Europe.

The Art of Victory celebrated Nike’s innovation in sport, our work showed that there is still room for innovation within their identity and even inspired other Nike campaigns during the shared timeframe.

Most importantly, the identity captured the imagination of sports fans during the world’s biggest sports event — a victory for athletes and a victory for Nike.