Ayo Fagbemi is co-founder and strategy director at Explorers Club, a design and strategy studio that helps brands discover their secret genius.

He was previously at Wieden + Kennedy, Mother London, Google Creative Lab and YouTube Creative Studio.

He has led the brand strategy for Atlantic Records, Nike Run and Talkspace. He has spoken at the Barbican Centre, Today at Apple, Nike1948, and the D&AD Centre.

He is on the Advisory Board for Creative Review and an APG Committee member. He founded Black Strat, a community of black and brown strategists.