Google: Find that thing

Lens is one of Google’s most innovative products. It is image recognition technology that is designed to return real-time information related to objects it identifies in the real world. So, how can we get Gen Z excited by the magic of searching with visuals?

A campaign that celebrates the indescribable things you can find when you search what you see.

Find That Thing: a global campaign to position Google Lens as the “new way to Search” for everyday things.